Did you know that 54% of the consumers today want to see videos from the brand they support? Because of the increasing consumption of video content, businesses need video marketing campaigns.
Videos have become crucial to the outreach and marketing campaigning efforts today. So, if you are implementing a sales enablement tool in your business and are yet to incorporate video in your marketing strategy, you have not walked on the right track.
What is Video Marketing?
The name suggests it all. Video marketing is the usage of videos to promote your business offerings, educate your audience about the benefits of your products and services, and engage them on social media and digital platforms.
Benefits of Video Marketing
If you understand what benefits video marketing has to offer, it will not be difficult for you to realize how it can increase your sales. Read on to learn about the benefits:
Versatility
Videos allow you to tell your story in numerous ways. Regardless of the type of industry, you are in or the products and services you have on the offer, you will always find ways to craft an appealing video for your target audience.
Demonstrating Your Product
Marketing is all about showcasing your products. Videos help to show your products to your audience, and that helps to dispel their doubts.
SEO Advantage
Visitors tend to stay more on a page with a video. According to studies, the average time visitors spend on pages with videos is 7 minutes and 21 seconds. So, if you put a video on your product pages, it can increase the time visitors spend on the pages. In this way, videos can contribute towards increasing your sales by improving the search engine rankings.
Brand Loyalty
As videos are engaging and interactive, they can impart a sense of trust among the viewers. So, loyalty for your brand is likely to increase.
Lead Generation
You can use the video to generate leads. All you need to do is provide a clickable ‘call-to-action’ button at the end of the video so that the viewers can click on that to direct themselves to a form to fill in their details.
There are many content types in sales enablement content that might interest you. Refer to the infographic in this post to know all of those.
