Traditionally, we register for events using pen and paper. Days before the event, you have to write down your name, address, contact number, and email address on a sheet with other people to register. But in this digital age, event registration has also been digitised.
Instead of writing your information down, attendees can fill out forms online using their phones and laptops. It is beneficial for them because it is very convenient. But it is more advantageous to the event organisers.
Here are the benefits of a digital event registration system:
1. TIME-EFFICIENT
Before an event starts, you can see people falling in line at the entrance for traditional registration. This thing alone is time-consuming. Instead of attendees gradually filling up the event hall, they are flocked to the entrance. The registration causes a bottleneck.
The good thing about online RSVP, people can register everywhere. They can register inside the car on the way to the event’s hall or at night before the event. At the registration area, instead of pen and paper, organisers can use QR codes that lead attendees to the registration form when scanned using their phones.
2. INTERNATIONAL AUDIENCE
Speaking of being able to register anywhere. It is also an opportunity to tap an international audience. For example, in your seminars, you can have foreigners in your audience by sending them registration forms for the event. It is a big deal if your brand is planning to amplify marketing campaigns internationally.
3. DATA COLLECTION
Why do event organisers need registration anyway? They use it to collect information from their audience, such as their location and contact details. The contact details can be used for marketing efforts, such as email marketing and text brigades.
However, with pen-and-paper registration, organisers have to encode the information to the computer one by one, which eats too much time. The beauty of an event app is that the attendees encode their information themselves when they register.
The app collects all this data and stores it in a cloud space where organisers can access it in real-time and all at once.
4. REDUCES HUMAN ERROR
As mentioned, traditional registration requires manual encoding and tabulating for data collection. This process is leeway for errors. Imagine if the organisers typed 8 instead of 9 when encoding the contact number of the attendee. You just lost one audience for your marketing campaigns.
There is no room for human error in automated event registration. Not only do you reduce human error, but you also decrease the workforce needed and increase audience satisfaction.
5. DETAILED AND ACCURATE REPORTING
After efficient and accurate data collection comes reporting. There are event registration systems that provide reporting features. It enables you to see what is your audience’s largest age group or where most of them come from. You can use these reports when crafting marketing or event campaign strategies.
The digital event registration system is indeed an investment, but the ROI and the benefits it generates are worth it. It is time to upgrade your events with automated event registration.
Evention provides a top-edge event registration system in Singapore. Visit Evention today.
