Do you own a franchise business? Do you want to know how to increase your sales, customer base, brand influence and even franchisees? We discuss some of the must-know digital marketing ideas and tips for you to take your online presence to the next level.
Be Very Active in Social Media
A franchise business needs a high customer retention rate. For this, you need to have great customer service, and social media is the number one way to do that.
Of course, you will need to have a great product and on-site customer service. However, you will need to show your customers that you care about them even when they are not buying from you. So, you will have to create some good content that allows your customers to interact with your company from outside the store.
Furthermore, you should be consistent in your social media, and reply to every inquiry from your customers whether it be in the DM or the comment sections. Finally, you will need to guide your franchisees with social media as well.
Business Buy Sale Portals
If you are finding it difficult to get franchisees or are planning to get more franchisees, then set this article aside and immediately open an account on a business buy sale platform.
A business buy sale platform is essentially a website where business owners can list their business for sale and interested investors can buy from them. These sites also allow you to list your franchise and call for franchisees.
One of the most popular websites in India is Easy Buy Sell Business. You can open an account and list your franchise so that every website visitor will know about the opportunity. Even if they don’t take it themselves, they can pass the news to other investors.
Interactive Website
These days, a company has two fronts. One is in the real world, which is their physical store. The other one is on the internet, which is their website. The website should be similar to a store in the sense that it allows your customers to interact with your brand and buy your stuff.
In your website, you will need to put every information and the services your customers need. This includes helpful content, interesting media, or even games and other things that allows your buyers to be more familiar with the brand. Additionally, franchises must have an online store from where customers can buy products.
The website is not only for your customers, but also your franchisees. Aside from using a business buy sell website to sell a business in India, you should post franchise opportunities on your website. A good website won’t only let people know that you are calling franchisees, but also make franchisees more confident in your business, as a properly run website also increases the credibility your company has.
Local and Voice Search
In India too, devices such as Amazon kindle, and services such as Apple’s Siri and Google’s Google voice are becoming overly popular. This basically means the search keywords have changed from being text based to voice based, giving more places and opportunities for LSI keywords. You have to use such keywords on your website and social media, to become more discoverable.
On the other hand, Google Local Search is becoming more and more important for franchises in India. The thing is that in most cases, franchises only have one website. For individual stores however, they will need their own presence on the internet to get customers from their own community and thus, leveraging Google’s local search can be very beneficial.
