When someone wants to buy a smartphone, popular high-end options are always available. However, not everyone is willing to pay a lot for a phone, especially if they are casual users who do not want any high-end features.
For people who need a sound mid-range option, one popular option to explore is Nokia smartphones. They offer a decent package with cheapest unlimited data plans in the mid-range segment, promising high-performance and several features that make it a solid bargain.
The fall of Nokia
Things went downhill for Nokia mobiles after it became an exclusive manufacturer of Windows phones, running on the not-so-customizable, but high on aesthetics operating systems — the Windows Mango, Tango, and later the Windows 8.1 and Windows 10.
However, these Nokia mobiles did not quite click well with the smartphone industry. The growing popularity of Android was foreshadowing everything.. Nokia had decided not to go with the Android OS at a time when Android was coming pre-installed on a wide array of smartphones. With promising upgrades in every version, the Android phones that were available had come to stay. Due to its lack of app support and limited customization, the sturdy, design-rich Lumias could not keep up to the expectations of the smartphone users. The sale of Nokia phones crumbled and the company fell apart.
On the resurrection path
With Nokia mobiles out of the conversation, a new brand called HMD Global emerged. It actively participated in buying whatever was left of Nokia along with Foxconn subsidiary, a FIH Mobile. Eventually, it got hold of the patents, software, branding, license, and even the employees of Nokia.
One of the good things that HMD did to preserve the brand value of Nokia phones was not putting too much customization on the software, unlike a lot of other brands that were in the customization game. The point of customization is to provide a unique experience to the users, but more often than not, this leads to the introduction of heavy bloatware. Stock Android lovers do not particularly like bloatware. Nexus had understood that long ago, and HMD global only followed what was in demand by stock Android lovers.
In 2017, HMD Global managed to ship 70 million Nokia smartphones in more than 80 countries. These phones were in the mid-price range, carrying the classic Nokia branding, and features so competitive that it found a firm place in the mid-range smartphone segment. For a company so young, this was a great success.
Smartphone lovers rejoiced at the arrival of Nokia, and it could be easily credited to the brand value which Nokia carried with itself. Had the phones been sold under the HMD Global branding, things could have been entirely different. The company stuck with the age-old branding, only tweaking it with up to date, in-segment features to have them in touch with the expectations of the market.
Now, Nokia, under its new parent, could look at exploring the market further. The way forward is simple: establishing itself even better in the low and mid-range segment, and then cruising with confidence in the high-range segment — to better compete with the likes of Pixels and Galaxies.
The nature of the smartphone industry is such that the competition has left little room for market reputation. A smartphone with cutting-edge design and features could easily sell well. One can only bank so much on reputation — we saw it with HTC and how it slowly faded away. Now, the companies have to stay firm in the competition and keep coming out with new features that uphold their standards.
There is a lesson to be learnt for Nokia phones from brands like Xiaomi that have successfully capitalized on the smartphone segment. With proper marketing and features that are new and updated, these brands have stayed on top of the competition.
Nonetheless, for Nokia, there is a hope of light. With the way things are, it can look forward to better prospects.
Nokia phones on Bajaj Finserv EMI Store have seen a lot of popularity in recent times. There are several models under the brand that can be purchased at no cost EMI.
Conclusion
If you are looking to purchase a decent mid-range smartphone, then you can do so with much ease on Bajaj Finserv EMI Store. Nokia smartphones on Bajaj Finserv EMI Store can be purchased online with the Bajaj Card with minimal documentation — in a few simple and hassle-free steps. You also do not have to pay upfront to make your purchase, which means that you do not have to worry about your finances. You can repay the EMI money in simple and easy installments.
Finserv Markets, from the house of Bajaj Finserv, is an exclusive online supermarket for all your personal and financial needs. We understand that every individual is different and thus when you plan to achieve your life goals or shop for the gadget of your dreams, we believe in helping you Make it Happen in a few simple clicks. Simple and fast loan application processes, seamless, hassle-free claim-settlements, no cost EMIs, 4 hours product delivery and numerous other benefits. Loans, Insurance, Investment and an exclusive EMI store, all under one roof – anytime, anywhere!
