SEO or Search Engine Optimisation is a way in which a website can feature in search results of major search engines of the Internet. So whenever a user searches for a term related to your product or service, your website will be displayed as a part of the search results in the user’s browser. We’ve all seen how search works. Optimum SEO efforts ensure that your website is displayed on the first page of the search results. Very few people, if ever, rarely go beyond the first page.
So SEO is a big deal if you are serious about promoting your business and making sure that your website is visible to the right set of users online. SEO optimisation is an ongoing process which entails making continuous improvements to your website to climb up in the search rankings. But, does your hosting platform, especially Cloud Web Hosting, have any impact on your SEO efforts? Let’s take a look at how Cloud Website Hosting affects your SEO efforts.
It reduces downtime to almost zero.
Hosting services inevitably face some amount of downtime in the course of their working life. Even though Cloud Hosting providers take sufficient measures, downtime is a real possibility. But a Cloud Host has a way around downtimes. It employs multiple servers to host your website data, and if one goes down, the other servers can take over. Search engines prefer and promote sites that are always up and available to users.
It can handle heavy loads with ease.
Cloud Hosting service is known for its reliability. Since it can tap into multiple system resources which are at its disposal, Cloud Hosting can scale almost on demand. By doing this, it ensures that a website remains up and functioning even under the heaviest of traffic surges. Search engines like websites that can sustain under heavy traffic loads as such websites increase the reliability quotient of their search results.
It keeps your website secure.
Website security is a tricky issue and not all platforms can handle it as well as Cloud Hosting does. It employs some of the most advanced security measures to safeguard the websites it hosts. Additionally, it has high resilience to dreaded cyber threats such as Dedicated Denial of Service (DDoS) attacks. A secure website gets the priority in search result rankings as they keep the users safe from online threats.
It boosts your website speed.
Speed is of the utmost importance when it comes to website hosting. Internet users do not like slow websites. Research shows that the majority of users will not wait if a website takes too long to load, and will not come back for a second visit either. Most Cloud Hosting platforms use premium hardware and back it up with an optimised software setup. This combination, coupled with its near-infinite scalability, boosts the overall speed of cloud-hosted websites. Search engines always promote faster websites over those with average or below-average sites.
It is for these reasons that Cloud Hosting is the perfect companion to growing websites. It gives them an even playing field and boosts their SEO efforts to give them a chance to grow.
Check out the following video to understand why Cloud Hosting is perfect for growing websites –
